The Fragrance Manifesto


These are the concepts used by Mathilde Laurent, Cartier Perfumer, to express her inspired and singular vision of fragrance. 

In five stances that scupper the myths and clichés rampant in the world of fragrance, she defines what fragrance is not.



Perfume is not instant gratification. It is a shock.

Perfume is not a routine. It is invisible jewelry.

Perfume is not sanitized. It awakens our instincts.

Perfume is not a gender. It is the freedom of self.

Perfume is not harmony. It is imbalance.