Women's Initiative Awards

The Cartier Women's Initiative Awards (CWIA) is an annual business plan competition established by Cartier, McKinsey & Company and INSEAD Business School. The competition was designed to drive change by empowering women entrepreneurs. Every year, one female entrepreneur is awarded from each of these six regions: Latin America, North America, Europe, Sub-Saharan Africa, the Middle East & North Africa, and Asia-Pacific. The laureates are granted $100,000 in funding, admission to INSEAD's Executive Program, and one year of personalized coaching, media exposure, and networking opportunities. The CWIA is open to entrepreneurs leading creative, for-profit start-ups that are both financially sustainable and socially responsible.

The Cartier Women's Initiative Awards reflect Cartier's values to nurture both ingenuity and audacity. Through this platform, Cartier is committed to supporting inspirational entrepreneurs who are making concrete contributions to find effective and affordable solutions to transform the future of their local economies and solve contemporary global challenges.


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